Helping Payoneer’s global marketing team grow toward a data-driven strategy
The mission
Payoneer provides cross-border payment services, with a marketing footprint spans more than 50 countries. The customer acquisition team leadership hired Janszki to advise on, and drive forward, a variety of marketing functions, including:
Data stack and AI audit
Controlled experiment design (Matched Market Testing)
Paid media buying, tracking, and measurement
Conversion rate optimization (web AB testing)
Search engine optimization
Vendor relationship management
Testimonial
“Janos is a superstar consultant who contributed significantly to Payoneer's global digital marketing and data efforts as an embedded team member. He provided expert guidance in several technical areas, including paid media measurement, experimentation, SEO, and conversion-rate optimization. His main impact was setting a high bar for data-driven performance marketing, instilling a rigorous approach to marketing measurement, being a thoughtful thought partner for our global marketing leadership, and leading high-impact discussions with leadership and vendors. He has inspired our team to continuously improve by taking action and ownership, and building the team up. We look forward to working with him in the future!”